So, You Want To Sell Online?

On the last Friday in January at WordCamp Waukesha, a suburb of Milwaukee in the state of Wisconsin/US, Zach Stepek of MINDSIZE presented a brief treatise on the complexities, pitfalls, processes, patterns, thoughts and dreams of a modern eTailer (online store owner) – and some tech, too.

Ah, the allure of running an ecommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon (or YellowCube in the case of Switzerland), does all the work. Living the dream, right?

Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!

In this session, he was going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful ecommerce store in 2017. There’s no way to cover it all, but you’ll leave ready to conquer your corner of the ecommerce world.

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